Tom H. C. Anderson - Next Gen Market Research

Ivy League and Female College Students Strongly Prefer Obama 

                   
Today I thought I’d post results from one of our recent college youth ‘GenX2Z surveys’. It seems that few of the surveys and polls out there have an accurate read on this demographic. In terms of background, Anderson Analytics’ GenX2Z panelists are recruited locally at college [...]

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I’m back in the office today after being up in Montreal for the ESOMAR Congress last week.
After speaking to Bob Lederer, who is the conference expert, I think I’ve developed my own strategy for how to maximize conference ROI.
1. Try to get in early attend workshops if possible
2. Don’t worry about attending too many of [...]

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Quarter four has barely started and I’ve already committed to 3 conferences. Tomorrow morning I’ll be heading up to Montreal for the ESOMAR Annual Congress. I’ve been nominated for an award, so crossing my fingers.
At their last conference, ESOMAR Innovate, in Copenhagen I had heard good things from a client about one of the workshops [...]

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I’ve often heard that Hartford Connecticut is the Insurance Capitol of America, and also more and more I’ve heard that Stamford CT is the Marketing Research Capitol of the world. It’s probably true at the very least in number of firms per capita.
Other than Anderson Analytics, a few of the firms here in Stamford include: [...]

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NINA = No Insights No Advantage
 
Daryl Travis
CEO Brandtrust
Last night I attended a MENG event where Daryl Travis, CEO of Brandtrust and Author of Emotional Branding, presented on “The Secret Lives of Consumer Insights - Where They Live, How to Find Them!”. The presentation was excellent.
Like Anderson Analytics, Brandtrust has been working on emotive research, and we [...]

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