Tom H. C. Anderson - Next Gen Market Research™

Ivy League and Female College Students Strongly Prefer Obama

Today I thought I’d post results from one of our recent college youth ‘GenX2Z surveys’. It seems that few of the surveys and polls out there have an accurate read on this demographic. In terms of background, Anderson Analytics’ GenX2Z panelists are recruited locally at college [...]

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I’m back in the office today after being up in Montreal for the ESOMAR Congress last week.
After speaking to Bob Lederer, who is the conference expert, I think I’ve developed my own strategy for how to maximize conference ROI.
1. Try to get in early attend workshops if possible
2. Don’t worry about attending too many of [...]

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Quarter four has barely started and I’ve already committed to 3 conferences. Tomorrow morning I’ll be heading up to Montreal for the ESOMAR Annual Congress. I’ve been nominated for an award, so crossing my fingers.
At their last conference, ESOMAR Innovate, in Copenhagen I had heard good things from a client about one of the workshops [...]

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I’ve often heard that Hartford Connecticut is the Insurance Capitol of America, and also more and more I’ve heard that Stamford CT is the Marketing Research Capitol of the world. It’s probably true at the very least in number of firms per capita.
Other than Anderson Analytics, a few of the firms here in Stamford include: [...]

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NINA = No Insights No Advantage

Daryl Travis
CEO Brandtrust
Last night I attended a MENG event where Daryl Travis, CEO of Brandtrust and Author of Emotional Branding, presented on “The Secret Lives of Consumer Insights - Where They Live, How to Find Them!”. The presentation was excellent.
Like Anderson Analytics, Brandtrust has been working on emotive research, and we [...]

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Just after my interview with Hugh Davis, news was released that Microsoft (Nasdaq: MSFT) was buying Greenfield Online. In case you are worried, don’t be, Bill Gates isn’t getting into the market research business. Microsoft is behind in the search business and Greenfield Online’s Ciao unit is expected to help Microsoft catch up to Google [...]

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Anderson Analytics’ Tom H. C. Anderson poses a few questions to InsightExpress’ Fern Schapiro, EVP - Client Service and Marketing.

Fern Schapiro - EVP, InsightExpress
Today, I’m posting a few of the questions I recently posed to Fern Schapiro whom I’ve known since my first days at NFO Research nearly fourteen years ago. It’s always a pleasure [...]

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Analytics for Personal Email
For the most popular internet application, email, there has been relatively few advances for the majority of users in recent years. Most of the advances have been behind the scenes using text mining and other techniques in anti-spam applications to reduce the volume of spam we get.
The other day our CTO suggested [...]

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Hope everyone had a great Labor Day weekend.
 

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