Tom H. C. Anderson - Next Gen Market Research™

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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One more reason for text analytics
This sign at the register of the local CVS here in Ft. Lauderdale caught my eye. Luckily I had already eaten so I didn’t take them up on the offer.
I actually see this type of gaming and other techniques quite often in all kinds of customer satisfaction tracking programs especially [...]

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Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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