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Entries from January 2013

Happy Halloween!

October 29th, 2010 · No Comments

Wishing you a safe and Happy Halloween

-Your friends at Anderson Analytics
@TomHCAnderson
 

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Tags: Anderson Analytics · Anderson Analytics Card · Marketing research · NGMR · Tom H. C. Anderson · Uncategorized · tomhcanderson

Back From BrandFestival 2010

October 26th, 2010 · No Comments

Interview with Marketing Media
I just got back from BrandFestival 2010 in Budapest where I spoke on Text Analytics and ‘Next Gen’ research overall. The event theme was the New Economy including Green Marketing, but a variety of other innovations in marketing and branding were also featured. It was a great event and venue in a [...]

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Tags: Anderson Analytics · Brand Festival · Branding · Conferences · Datamining · Interview · Market Research · Marketing · Marketing research · Social Media · Text Analytics · Tom H. C. Anderson · global market research · innovation · next gen market research

How to Gain a Thousand Brand Detractors in a Weekend

October 24th, 2010 · 1 Comment

Another Reason I’m Not Worried About ISO for MR in USA - ISO Kills Brain Cells, Impairs Customer Service

Today blogging from an airport in Germany where myself and over a thousand other passengers have been waiting for over 30 hours allegedly due to some fog yesterday morning. The main cause of the long delay seems [...]

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Tags: ISO · Marketing research · NPS · Off-Shoring · Offshoring Transparency · WOM · offshoring

Next Gen Market Research Group Establishes Award for Change Agents, Calls for Nominations

October 14th, 2010 · 4 Comments

Disruptive Innovator Award to Be Presented at IIR’s The Market Research Event, November 8-10 in San Diego, CA
Stamford CT and New York NY, October 14, 2010 - Next Gen Market Research (NGMR) - the premier online networking group for market research, information services and insights professionals - is proud to announce creation of the 1st [...]

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Tags: Uncategorized

New NGMR Moderator and Manager of NGMR’s Canada SIG

October 13th, 2010 · 1 Comment

Interview with Mike Gadd, the new moderator and manager of Next Gen Market Research’s Canada SIG

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Mike Gadd, president of Gadd Research, Inc.
Mike has been a fairly active member of ESOMAR and Canadian research organizations. I know Mike plays [...]

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Tags: #marketresearch #mr · Interview · Market Research · Marketing research · NGMR · Networking · Tom H. C. Anderson · global market research · next gen market research · tomhcanderson

New Moderator and Manager of NGMR’s TransTasman SIG

October 12th, 2010 · No Comments

Interview with Duncan Stuart, the new moderator and manager of Next Gen Market Research’s TransTasman SIG

Today posting a short interview so you can better get to know one of NGMR’s newest moderators, Duncan Stuart. Director at Kudos Organisational Dynamics, Duncan is a passionate researcher, but as most good researchers he is also very passionate about several other [...]

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Tags: Interview · Linkedin · Market Research · Marketing research · NGMR · Uncategorized · global market research · next gen market research

Largest Ever Research Industry Survey

October 8th, 2010 · 2 Comments

NGMR Members may recall taking part in the recent RIT survey a few months ago. Sample included several other sources as well (see report for list), but nearly half represent the opinions of Next Gen Market Research members.
I already wrote briefly about the questions relating to main industry concerns. Today AMA Greenbook released the [...]

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Tags: Market Research · Marketing research · NGMR · Surveys · Uncategorized · global market research · offshoring

Next Gen Market Research Global Advisory

October 6th, 2010 · 6 Comments

New Global Advisory Board (Moderators) and SIG Subgroups on NGMR!
If you’re a member of the Next Gen Market Research group on LinkedIn you may already have noticed a few new sub-groups. A few of the more active NGMR members whose opinions I deeply respect have offered to join me in moderating the group as it [...]

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Tags: Uncategorized

Awesome Display of Mega Scale Ops Management

October 5th, 2010 · 1 Comment

While We Sleep Brown Goes to Work
It’s about 2:50 in the morning and I just got back from a special VIP Tour of the UPS Worldport in Louisville, Kentucky. Not tired for some reason so thought I’d do a quick post.
Wow! First the interviews with Eli Goldratt a couple of moths ago, and now a [...]

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Tags: Eli Goldratt · The Conference Board · Tom H. C. Anderson · tomhcanderson