Tom H. C. Anderson - Next Gen Market Research™

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3
(Discussion #1, #2)

Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and [...]

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Are there any new/interesting marketing research suppliers out there?How many highly profitable Next Generation Marketing Research companies are there?
There are obviously a lot more market research companies than those listed in the Honomichl 50 or even on the AMA or ESOMAR websites. The Honomichl report only shows the 50 larges firms who “provide financial information on a [...]

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A Candid Review of Marketing and Market Research Associations:
Which Marketing and Market Research Associations & Professional Organizations are a good value for the money?
I’ve joined several over the years, but will list just a few of the ones that are more common for our industry. Here’s my list rank ordered from favorite to least favorite:
1. [...]

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The Best and Cheapest Panel Sample in the World, Really.
OR
Our Survey Respondents are Unique - Just Like Snow Flakes
Some years ago I worked for a large full service research supplier. We had our own panel which we said was the best in the industry. One day while working up a proposal for my client I [...]

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Market Researchers, Who are We?
What kind of people go into the market research? How are we different from those in other areas? Can anyone suggest a link to demographic/psychographic differences? I suppose a Quirks or Marketing News or American Demographics advertising/media kit may have some of this info. I will look into it and report [...]

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Are US Market Researchers on par or better than their European colleagues?
Here’s my theory.
USA has a population of about 300 million, EU population is also about 300 million. However, the EU is nowhere near as homogenous as the US market. Most EU marketing researchers seem to be more qualitative and/or jack of all trades. i.e. [...]

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Corporate Blogging in Marketing Research
In September 2005 TNS the second largest market research company in the world (one of my former employers) started their own blog http://www.tns-blog.com.
At the time TNS said “Our ‘between the lines’ blog, based in North America, provides market insight and information about an array of industry sectors and core marketing issues…” [...]

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Marketing Research Professionals VS Consumer Insights Professionals
In 2005 I had posted a question on a blog about the growing trend of referring to market/ing research as “consumer insights”, subsequently I noticed a discussion on the subject on the marketingprofs blog.
Since then I’ve noticed several other names being thrown around with greater frequency. What I [...]

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Marketing Guru Guy Kawasaki and Tom H. C. Anderson talk about Web 2.0, New Marketing, Innovation, Market Research
[Anderson Analytics Round Table Discussion #2]

Guy Kawasaki
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The second of the series is an [...]

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