Tom H. C. Anderson - Next Gen Market Research™

Dell seems to have put a value on non-offshored service - $150 per year

Yesterday we had to contact Dell about a recent and somewhat large hardware purchase. The solution the sales person had recommended at the time of purchase was not compatible during the set up and installation. It was a Windows Vista/64 Bit compatibility [...]

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(Note: This post is not about marketing research and may contain’Illegal’ pictures.)
One winter when I was younger, before the Berlin Wall came down, my family took a trip to Germany. We drove across Check Point Charlie and crossed into East Germany. I still remember a long line of cars and the East German border guards [...]

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Anderson Analytics does a lot of work with Generation Y. We’ve been tracking Gen Y both through survey research as well as via actual behavior on sites like Facebook.
Today I came across a study conducted by The National Campaign to Prevent Teen and Unplanned Pregnancy and CosmoGirl.com which confirms some of the things we’ve been [...]

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An interview with OMG? Lia!, a Gen Y blogger, college student, and business woman

In my post the other day I wrote about how Generation Y is embracing not only Social network Services (SNS) but all sorts of Consumer Generated Media (CGM) even blogging, which isn’t exactly a ‘new’ technology. In Anderson Analytics’ 2009 GenX2Z/US College [...]

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Volvo Becomes Sexy?

After AdAge released a few of the findings from our 2009 GenX2Z College Study this morning I’ve had several requests to find out what the new list of Top-Ten College Brand are. Therefore I’ll post the table below which has this data overall for the past 5 years.

As you can see Nike remains [...]

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