Tom H. C. Anderson - Next Gen Market Research™

Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers

Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]

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To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]

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I’m writing today to share the press release below announcing the launch today of The Foundation for Transparency in Offshoring (FTO). I feel it is an extremely important, albeit somewhat controversial issue that needs to be discussed openly. Regardless of where you stand on the issue of offshoring market research and analytics, I hope we [...]

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Any Stamford market researchers who enjoy hockey, wings and beer (not necessarily in that order) come out and join us sometime. Click Jersey below for schedule of next 10 Anderson Analytics games. Next game is this coming Monday at 10:30PM.

@TomHCAnderson
 

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Two Tips for Successful Social Media Campaigns

I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never.
A few months ago I was asked to help out with a couple of local [...]

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Tip Sheet
Just a little recap from the social media panel courtesy of the Stamford Advocate here. Also, Fred Wergles of SCIP was kind enough to put together the ‘Tip Sheet’ below summarizing some of the discussion/tools from the social media panel:

Tom H. C. Anderson’s Presentation:
http://www.tomhcanderson.com/wp-content/uploads/2009/10/AndersonAnalyticsEsomarOnline2009SNS.ppt
Darryl Ohrt’s Monitoring Tools:
http://delicious.com/deelorocks/ama
Brooke Aker’s Demos:
http://www.cogitomonitor.com/demo
http://expert1.expertsystem.us.com/essex
Fred Wergeles’ Monitoring Tools:
LinkedIn: [...]

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Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held [...]

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