Tom H. C. Anderson - Next Gen Market Research™

It’s Christmas Eve and so our office is closed today.

As I often work a bit in the evening, for the first time this year, I decided to decorate my home office. I even got a real ‘table-top tree’! I promised to send Dan Gersten an image, so here it is Dan. I feel sorry for [...]

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OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.

As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend [...]

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If you’re still scrambling to find that perfect gift for that special teen/twenty something in your life and are starting to consider gift certificates, clothing stores are a popular choice. Here are current favorite clothing brands among this demographic.

American Eagle remains in first place, same as this time last year. However last years’ second place [...]

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As of this morning I am pleased to announce that Next Gen Market Research is among the very first marketing research related groups to go “open”. What does that mean exactly? Well with just about 9,864 members (we’ll break the 10K mark first week of 2011), only good things.

Market Researchers will have an easier time [...]

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Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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Blogging again today very briefly just to thank everyone for your support this year.
Wishing you all Happy Holidays and may you have a wonderful New Year!
@TomHCAnderson
 

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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I’m continuing the series today that I started on Saturday showing some of the trends from our ‘GenX2Z’ tracking among US college students. Yesterday I listed top musical artists, today I have results to the question “What’s a really good book you recently read?”. First, results now vs. this time last year.

The Harry Potter series has been [...]

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GenX2Z College Music Awards: How Cool Are You? - Do you know what tunes are hottest among Gen-Y right now?
With just a week before Christmas some of you may be wondering about what to buy for the holidays. Therefore I thought I’d release a few of our GenX2Z College rankings over the next few days. [...]

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