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Entries from January 2013

Stay Tuned for 2012 NGMR Predictions!

December 29th, 2011 · 2 Comments

Next Week’s 2012 Market Research Predictions
Each year I enjoy participating in and then reading RFL Communications‘ ‘Annual Market Research Predictions’ issue. Unfortunately this year I didn’t have time to respond with a prediction before the deadline.
However, now that there is a holiday lull in activity I thought I would take a moment and reach out [...]

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Making Market Research COOL (again)?

December 28th, 2011 · 2 Comments

A talk with BAQMaR’s Tom De Ruyck

After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]

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Tags: BAQMAR · Coolest Market Researcher · Foundation for Transparency in Offshoring · Interview · Market Research · Marketing research · NGMR · Uncategorized · ama · american marketing association · next gen market research

Merry Christmas, Happy Hanukkah & New Year!

December 23rd, 2011 · No Comments

 

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Social Media AND Text Analytics

December 23rd, 2011 · 1 Comment

OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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Tags: Anderson Analytics · Conferences · Datamining · Market Research · Odin Text · OdinText · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Text Analytics News · Text Analytics Summit · Text Mining Guru · Tom H. C. Anderson · Uncategorized · blog mining · social-media analytics · text mining

ROI of Social Media Mix

December 12th, 2011 · 5 Comments

Top Market Researcher Twitter Contest

This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]

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Tags: Anderson Analytics · Branding · Influence · Linkedin · MRS · Market Research · Marketing Research Awards · Marketing research · NGMR · Odin Text · OdinText · SEO · Social Media · Social Media Marketing · Social networks · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · blogging · next gen market research · text mining · tomhcanderson