Tom H. C. Anderson - Next Gen Market Research™

Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)

In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]

[Read more →]

Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

[Read more →]

The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

[Read more →]