Tom H. C. Anderson - Next Gen Market Research

Sunday was the debut of team Anderson Analytics at Twin Rinks. We took an early 2:1 lead… Will chalk it up as practice. Look forward to the next game.

Thanks to everyone who played:
John Anderson
Mike Arcano
Phil Breines
John Bykowski
Ian Crowley
Craig Ketover
Greg McLaughlin
Rob Northway
Kevin O’Brien
Alex Orbanowski
Steve Paradise
Chuck Stroili
Mike Vosler
Damien Walters
Edward Wasilewski
And thanks also to the great fan turnout. Including future player Johnny who wore his Anderson Analytics jersey in support:

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This week in AdAge there’s an article on “How Marketers Tap Facebook and Twitter, Apps and Widgets”. If interested you can read the entire article here.
At the bottom of the article one of Anderson Analytics Facebook applications called “Compared to Me” is covered a bit.

We’ve started building widgets/applications for clients in certain cases. Some are [...]

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Jonah Lehrer and Tom H. C. Anderson Discuss How We Decide
Today I’m talking to Jonah Lehrer who has written several books on Neuroscience and was recently interviewed on the Colbert Report:

The Colbert Report
Mon - Thurs 11:30pm / 10:30c

Jonah Lehrer

comedycentral.com

Colbert Report Full Episodes
Political Humor
NASA Name Contest

 
He believes his new book, How We Decide, may be very [...]

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How do we as market researchers prioritize? Yesterday I was wondering what it would look like if research needs were plotted in a simple two axis matrix model by urgency and importance. This is probably a fairly accurate way in determining where we spend our time, on a matters urgency and its importance.

Currently I believe [...]

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Just checking out some of the coverage from SXSW Interactive 2009 today. Patricia Martin summarized with the seven unthinkable ideas here.
1. Vision delivers ROI.
2. Marketing and customer experience are the same thing.
3. Avoid stupid, stupid.
4. You can make money from ‘free’ stuff.
5. Participation will be ubiquitous.
6. Dad is the new Mom.
7. Low overhead is [...]

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