Tom H. C. Anderson - Next Gen Market Research™

Sunday was the debut of team Anderson Analytics at Twin Rinks. We took an early 2:1 lead… Will chalk it up as practice. Look forward to the next game.

Thanks to everyone who played:
John Anderson
Mike Arcano
Phil Breines
John Bykowski
Ian Crowley
Craig Ketover
Greg McLaughlin
Rob Northway
Kevin O’Brien
Alex Orbanowski
Steve Paradise
Chuck Stroili
Mike Vosler
Damien Walters
Edward Wasilewski
And thanks also to the great fan turnout. Including future player Johnny who wore his Anderson Analytics jersey in support:

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This week in AdAge there’s an article on “How Marketers Tap Facebook and Twitter, Apps and Widgets”. If interested you can read the entire article here.
At the bottom of the article one of Anderson Analytics Facebook applications called “Compared to Me” is covered a bit.

We’ve started building widgets/applications for clients in certain cases. Some are [...]

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Jonah Lehrer and Tom H. C. Anderson Discuss How We Decide
Today I’m talking to Jonah Lehrer who has written several books on Neuroscience and was recently interviewed on the Colbert Report:

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Jonah Lehrer

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NASA Name Contest

He believes his new book, How We Decide, may be very [...]

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How do we as market researchers prioritize? Yesterday I was wondering what it would look like if research needs were plotted in a simple two axis matrix model by urgency and importance. This is probably a fairly accurate way in determining where we spend our time, on a matters urgency and its importance.

Currently I believe [...]

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Just checking out some of the coverage from SXSW Interactive 2009 today. Patricia Martin summarized with the seven unthinkable ideas here.
1. Vision delivers ROI.
2. Marketing and customer experience are the same thing.
3. Avoid stupid, stupid.
4. You can make money from ‘free’ stuff.
5. Participation will be ubiquitous.
6. Dad is the new Mom.
7. Low overhead is [...]

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Greenfield Online/Ciao today announced the launch of a respondent education and engagement initiative. The company is inviting likeminded market research companies to join in the effort. Part of the initiative includes video segments such as the one below posted to Youtube.

While a tough economy and unemployment is already having a short term positive effect on [...]

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Is market segmentation really discrimination? That’s the debate on the Advertising Age website today. Apparently arising from an assignment to a group of college students. There are a couple lengthy discussions posted so far.
Anyway, I like to say that market researchers get paid to stereo type. If you want to take it one step further [...]

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I was asked by Research World magazine again this year to look into the differences between senior level marketing executives and senior level market researchers from the annual study Anderson Analytics conducts with Marketing Executives Networking Group.
One big surprise, market researchers were less likely to view social networking (LinkedIn and Facebook etc.) as important! That’s [...]

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Curious about the Future of One to One Segmentation using Social Media?
If, so check out this fun armature video posted to the Jim Beam site.

A friend of mine submitted a video and asked me to go to the site to vote for it. Pretty clever and low cost viral campaign. Get others to shoot the [...]

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