Tom H. C. Anderson - Next Gen Market Research™

Are you a marketing researcher half way between NYC and Boston?
Fairfield County CT and Westchester County NY is the gold coast of marketing research, yet there are few if any marketing research events in our area.
Last year we held the first NGMR Meetup as a way for the research community in our area to get [...]

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Have you been given bad social media advice?
(10 Top Social Media Influencers Series Part VII)
In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...]

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So You Want to be a Social Media Influencer?
(TOP 10 SOCIAL MEDIA INFLUENCERS INTERVIEWS PART III)
Social Media Do’s
What’s the one important thing you need to know if you want to be successful in social media?
There are no rules. There’s only what works and what doesn’t work for you
- Guy Kawasaki
What you want to accomplish [...]

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Who influences you most on Social Media?

I think occasionally it’s good for market researchers to stop and listen to what the marketers have to say. So I’m planning to reach out to a few of my most influential ‘social media friends’ for an NGMR blog interview.
I’m thinking of folks who are really influential about social [...]

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And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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Congratulations to Team Anderson Analytics who beat the Red Bulls 3:2 last night for the league championship! (Goals by Damien, Ian and Bykowski. Assists by Louizos and Anderson)
May change the team name to OdinText? Other new demands are already starting…

@TomHCAnderson
 

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A little Friday Market Research Fun
One of things I like most about my job is watching trends and discovering new things. Over the past couple of weeks I’ve posted a few Top-10 Generation Y lists. Anderson Analytics’ watches this group carefully in part because they are often early adopters when it comes to media, entertainment [...]

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