Tom H. C. Anderson - Next Gen Market Research™

Last week I published a directory of Next Gen Market Research (NGMR) members who Tweet. Since then I’ve had many additional members ask to be listed, so will be posting a new updated larger list soon.
Today I’m posting a directory of those members who Blog. Again, while most of our members are market researchers, there [...]

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Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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This morning AdAge covered our 2009 Marketing Trends Report that Anderson Analytics conducted with the Marketing Executives Networking Group (MENG).
I thought I would briefly summarize the two areas of the report I find interesting and get asked most questions about: who are the marketing gurus and what books are worth reading. If you want a [...]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview [...]

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Anderson Analytics Update and Marketing Guru Roundtable Discussions
Next week we will be launching our recently updated company website. The new site will allow our clients secure encrypted access to their current projects and safe and easy file transfer. The site will also allow visitors to the site easier access to Anderson Analytics’ white papers and [...]

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