Tom H. C. Anderson - Next Gen Market Research™

Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and [...]

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Pro Bono Analytics
This past weekend I was at a Yankees game with our Corporate Counsel John Louizos. Other than sun, beer, and hotdogs, I was also thinking about statistics and the book Money Ball.

Yankees vs. Mariners

My favorite Yankees fan

Father & Son
I told John that I was curious about how analytics could be applied in other [...]

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Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to [...]

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CRM - BMW Style
Just posting a comic today that one of my colleagues created. It’s in reference to my post the other day about my experience at BMW (I will add it there as well).

You gotta love consumer generated media (CGM). I will let you know when/if anyone from BMW contacts me
-Tom
 

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How Many Linkedin Contacts Do You Have at Anderson Analytics, Accenture, or the Tom Peters Company?
Linkedin.com has created code that will be included in articles from partners like Business Week so that you can see how many of your connections work at a company being discussed in an article.
Should make reading more interesting and interactive. [...]

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Coupons are an important part of the marketing mix for many CPG companies. Lately though, like with most advertising, this marketing tool also gets lost in the noise. It seems they target a certain type of customer giving them a discount with little benefit elsewhere.
Yesterday we had lunch at California Pizza Kitchen and they did [...]

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CRM BMW Style

Just like most hotel chains high end car manufacturers/dealerships have gotten on the customer satisfaction survey band wagon in recent years. This makes perfect sense of course.
A few years ago I understand BMW even paid Peppers & Rogers Group a bunch of money to help them understand their customer service marketing better. Not sure [...]

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I recall once receiving a business card from someone, though I can’t remember who it was now, which had six colored hats on the back. There was also a link to a website which told you more about the hats.

I thought it was a neat idea, and I wish I would have kept the card [...]

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In what situations would a smaller vs. larger market research company be advantageous?
I came across this poll on Market Research World’s website today. While I’m not a big fan of website polls, they do often provide us some directional insights if done correctly. The question posed to visitors of the website was “Do you prefer [...]

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