Tom H. C. Anderson - Next Gen Market Research

Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and [...]

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Pro Bono Analytics
This past weekend I was at a Yankees game with our Corporate Counsel John Louizos. Other than sun, beer, and hotdogs, I was also thinking about statistics and the book Money Ball.
 
Yankees vs. Mariners

My favorite Yankees fan

Father & Son
I told John that I was curious about how analytics could be applied in other [...]

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Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to [...]

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CRM - BMW Style
Just posting a comic today that one of my colleagues created. It’s in reference to my post the other day about my experience at BMW (I will add it there as well).

You gotta love consumer generated media (CGM). I will let you know when/if anyone from BMW contacts me
-Tom
Tweet [...]

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 How Many Linkedin Contacts Do You Have at Anderson Analytics, Accenture, or the Tom Peters Company?
Linkedin.com has created code that will be included in articles from partners like Business Week so that you can see how many of your connections work at a company being discussed in an article.
Should make reading more interesting and interactive. [...]

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