Tom H. C. Anderson - Next Gen Market Research

Anderson Analytics finished an impressive season after a slow start.
After being down 4-1 in the first period, Anderson Analytics regrouped to come back and win 7-6. Rob Northway and Alex Orbanowski both stepped it up and scored their first goals of the season to tie the score in the third. Mike Arcano [...]

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Standing Offer: If You Don’t Know - Find Out!
OK, RE Yesterday’s Post, I decided that I never want to hear this excuse again. So if you’re in MR at a fortune 1000 co. and don’t know the answer to this question, contact me. We’ll be happy to program and host a survey to 1,000 of [...]

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Do You Know Where Your Customers Are?

I’m not pointing fingers or ranting today, I’m just sort of perplexed. Three times this week I spoke to marketing research and/or loyalty marketing people at major corporations who said something like “Not sure about social media/social networks. We don’t think our core customers are on there.”
My response was [...]

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Grant McCracken Q&A with Tom H. C. Anderson

I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]

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Inside Anderson Analytics - With Gosia Skorek

Today I’d like to introduce you to one of the newer team members of Anderson Analytics, Gosia Skorek. Gosia has a graduate degree in psychology and is currently helping us with our work in the area of psychological content analysis & text analytics. Along with her impressive academic background [...]

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