Tom H. C. Anderson - Next Gen Market Research™

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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Is it time to slaughter your sacred research cows?
The relative interest in the recent post about the census both here on the blog and in NGMR surprised me a little. Not that I didn’t expect there to be traffic, after all census is something that affects everyone, and race is always seems a hot button topic [...]

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What good advice have you received/would you give?
This morning in the NGMR group I moderate on LinkedIn one of the members posted the following question
Have a bright young family friend who is getting an MBA from Ohio State who wants to start a marketing research career - where should she look?
She should look again
Was my [...]

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1870 Statistical Atlas of the Ninth Census

After all the interest in yesterdays post about the census I did a bit of googling and found a copy of the 9th census online. Antiquated race terminology aside, I’ve got to say, the data visualization is quite impressive especially when you consider they are 140 years old! Heat [...]

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In 2010 US Government Wastes Three Billion Tax Dollars On Useless Race Question!

I have to admit, as a market researcher I should probably have been paying more attention to US Census efforts so. As a taxpayer alone, the total cost of $14.7billion, should be enough to interest me.
When I picked up the form last night to [...]

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Next Gen Market Research Group (NGMR) Study in ESOMAR Research World
In this month’s issue of ESOMAR Research World The Next Gen Market Research (NGMR) Group’s recent Market Research Trends study was covered. The issue is devoted to High Impact Research, and as founder and moderator of NGMR and recently elected US ESOMAR representative I’m happy [...]

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Writing today to announce that Anderson Analytics and the Next Gen Market Research Group (NGMR) will both take part in the Research Industry Trends (RIT) report in 2010.
Since 2003, select industry partners have participated in the Research Industry Trends Monitoring Group (RIT MG) which has produced the annual Research Industry Trends (RIT) report - covering [...]

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For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]

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Listen and Participate on Blog Talk Radio Show, Live tonight Thursday, March 9th, from 6:30 to 7:30 pm EST!

Women are more social than men, especially in the fast growing world of online social media. From Twitter and Facebook to web forums and blogs, 65% of the virtual voices heard today belong to women, the same [...]

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