Tom H. C. Anderson - Next Gen Market Research™

Monday Morning NGMR Meme - Just Say No To DIY MR
Michelle Finzel, Vice President, Full Service Research at Maryland Marketing Source, Inc. is back today to let us know how just how creepy DIY (Do it Yourself) Market Research can often be.

Thanks Michelle, that was creepy!
@TomHCAnderson
[Feel free to submit your own NGMR Meme. [...]

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Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

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NGMR Meme Educating and Thanking Latinos for Participating in Research Process
Today we have another corporate/branded market research meme submitted by Martin Cerda of Encuesta. The video submitted below started as a viral campaign almost a year ago and continues to this day. Youtube videos in both Spanish and English below.

Similar to Toluna’s video meme submission [...]

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Two New NGMR Memes
Today we have two new NGMR memes for the contest. These are submitted by my favorite qualitative researcher in Maryland, Michelle Finzel of Maryland Marketing Source, Inc. Market Research ISO continues to be a popular (or rather more appropriately, unpopular) theme.

Thanks Michelle, good luck!
I think this is the 23rd and 24th Meme [...]

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Toluna #NGMR Meme - Educating Respondents on Survey Research
Mckenzie Hogan and Janice Caston of Toluna including
Greenfield Online submits today’s #NGMR Meme. It’s in the corporate category (see rules), and is a video which Toluna hopes will spread so that potential survey respondents (and other civilians) will better understand the research process.

Thanks Toluna!
@TomHCAnderson
[Note Branded Memes are [...]

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NGMR Meme - Market Researchers Should be DJ’s
Today’s NGMR Meme is a corporate submission from my favorite Belgian Firm, Insites Consulting. Submitted on behalf of Insites by DJ and Senior R&D Manager Tom De Ruyck, and designer Joris Docx, this meme advocates the idea that today’s researchers need to know more than methodology, they also [...]

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Next Gen Market Research News - Every 24 Hours!

Newspapers may be going out of business, but newspapers on social media seem to be alive and well.
Several of our over 9,000 Next Gen Market Research (#NGMR) members on LinkedIn are also active on Twitter. Recently we posted a list of NGMR’s top Twitterers on the groups [...]

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Fighting DIY Market Research Trend is Useless

DIY (Do it Yourself) Market Research seems to be getting a lot of attention lately. So today an analogy about DIY market research, and some advice to market researchers concerned about the DIY trend.
But first a bit about the history of the ice making industry courtesy of Guy Kawasaki:
Ice 1.0 At one [...]

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New NGMR Market Research Meme
Today’s NGMR Meme Submission is from Derek Sawchuk and is about the need for ISO in Market Research.

Thank you Derek! I think the majority of us including myself agree with you completely.
If you would like to submit a NGMR Meme on ISO or any other market research topic, here are contest [...]

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