Tom H. C. Anderson - Next Gen Market Research™

Exclusive NGMR interview with the most mysterious blogger in research!
If you, like me, feel market research is in dire need of change, then it’s hard not to enjoy reading MR Heretic’s sharp and witty posts, often containing very visually apt meme like images, on the Market Research Death Watch blog. While speaking anonymously, @MRHeretic does [...]

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As part of the coming NGMR blogger and Twitter list update we’ll be offering an NGMR badge. In conjunction with this I’m looking for a few testimonials - what you like about this blog and/or the NGMR group.
You don’t have to blog or tweet to submit a testimonial. If you’re willing to submit one (they [...]

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Almost two weeks ago after even more layoffs (another 47%), News Corp confirmed intentions that it is looking for a way to unload MySpace. How much is the once powerful social network worth?
If you would have asked me this last year, based on data from Anderson Analytics‘ 2010 GenX2Z US College tracker I would have [...]

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If you’re a Next Gen market researcher who’s on Twitter or reads blogs, chances are you’ve heard of The Market Research Heretic. @MRHeretic, maintains a blog called Market Research Death Watch which is now being quoted by mainstream research pundits.
For his no punches pulled often scorching commentary on the market research industry, the MR Heretic [...]

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Just a quick note today that next week I’ll be a keynote at Canada’s Marketing Research and Intelligence Association’s (MRIA) 5th Annual NetGain event in Toronto.
I would normally encourage any last minute sign up’s at this point, but apparently the event which is at the St. Andrew’s Club & Conference Centre and is dedicated [...]

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With the recent buzz around Ricky Gervais and the Golden Globe awards I thought it was a good time to report on who the Gen Y favorite celebrities are this year. Can you guess who’s number one?
Overall, six of the Top-10 Gen Y celebrities are male. Johnny Depp remains Gen Y’s overall favorite celebrity though [...]

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Media Convergence is Finally Happening - DIY Advertising
Several years ago social media, and perhaps more specifically new online web services such as PRWeb and PRLeap changed the way most PR was handled. Taking away almost any benefit offered by traditional newswire services which had charged well over twenty times what these new web services cost, [...]

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Text Analytics, Social Media and Tech Driven Market Research On the Rise
As you probably know, I’m a big fan of leveraging technology in market research, most notably text analytics. This is why I was so happy to agree to give out the Next Gen Market Research Awards for Disruptive Innovation at IIR’s The Market Research [...]

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Top Market Research Honors from Guy Kawasaki and Interview with Sean Copeland
As 2010 drew to a close this blog was honored first by being mentioned in the Top-10 List of Market Research blogs by new and upcoming Next Gen Research blogger Sean Copeland, and then by becoming the #1 blog on Guy Kawasaki’s All-Top Market [...]

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