Tom H. C. Anderson - Next Gen Market Research™

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A talk with BAQMaR’s Tom De Ruyck

After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]

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The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):

RapLeaf

Individual:

Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

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The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts by creating their own research related Internet Meme’s.
Last week NGMR members voted on their favorites in an online tournament style survey hosted [...]

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Passionate about the Future of Research
In 2007 the Next Gen Marketing Research networking group (NGMR) was founded for like minded research professionals who felt that, while the market had changed and customers had changed, unfortunately consumer insights had not.
Since then several NGMR members have expressed a desire for a badge to help show their support [...]

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Introducing NGMR’s Disruptive Innovator Award Finalists
As anyone who follows this blog already knows, at IIR’s The Market Research Event (TMRE) in San Diego next week on Tuesday November 9, NGMR will present the first annual “Disruptive Innovator” awards celebrating progress-by-force in research.
Disruptive innovation is a concept that sounds intimidating because it is intimidating.
Change isn’t easy [...]

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