Tom H. C. Anderson - Next Gen Market Research™

Some Initial Privacy Overreaction to Google Glass is Expected

While I feel Google Glass is a great way to capture the feeling and the memories when going out with friends I can see how others, especially restaurant staff, might feel uncomfortable around them since they are so new.
The experience of one Explorer at Capitol Hill’s Lost [...]

[Read more →]

New Year, New Standards…
I’ve been asked to partake in a discussion on the need for, get this “social media research standards” provided by the marketing research trade org nearest you.
Last year it was ISO standards that CASRO and ESOMAR wanted to push. In an tempt to stay relevant and add an extra revenue stream they [...]

[Read more →]

Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

[Read more →]

For those of you struggling to understand privacy on the web

This is so simple, yet it seems not just your average web surfer but even savvy marketing researchers seem to forget that these two are completely separate ideas.
Seemed especially appropriate for today as I see a lot of tweets about some new ESOMAR social media [...]

[Read more →]

Thoughts on Google-Plus Beta

I was recently invited to the Google+ Beta. Feel free to connect if you’re also on there.
Not that I need yet another social network, but as a business person who definitely realizes the value of SEO and social influence it’s impossible to ignore what one of the most powerful corporations on the [...]

[Read more →]

Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]

[Read more →]