Tom H. C. Anderson - Next Gen Market Research™

Tom H. C. Anderson Speaks with Innovation Guru, Alf Rehn

Innovation Guru
Alf Rehn

Today I’m speaking with Marketing and Innovation Guru Alf Rehn. Alf is one of Finland’s foremost business thinkers and we recently met at the Swedish Marketing Federation’s “Trends Day” where we both spoke about new ways to succeed in a consumer controlled environment. Alf [...]

[Read more →]

Social Network Sampling for B-B Market Research (Anderson Analytics Now Offers Clients LinkedIn B-B and High Income Sample)

We recently conducted a thorough analysis of LinkedIn network data as well as survey responses collected among its members. The largest business network in the world, LinkedIn’s size and perhaps more importantly, its social network properties appear to [...]

[Read more →]

Scandinavian Brand and Product Innovation… and tips for marketing to the Swedish melting pot

I had the pleasure of attending and speaking at Tendensdagen (Tendency/Trends Day) yesterday in Stockholm. It’s the largest marketing conference in Sweden with over 600 in attendance. There were several interesting speakers, and I may interview a couple of them here in the [...]

[Read more →]

Anderson Analytics’ Tom H. C. Anderson and Holly Morrel Discuss Psychology in Marketing

Dr. Holly Morrell
Senior Consultant Psychology
Anderson Analytics, LLC
Marketing Research isn’t just about statistics, it also very much about psychology. Expertise in the field of psychology is not useful only in qualitative research and survey design, but even some of Anderson Analytics’ more data driven [...]

[Read more →]

What if John McCain was running against Sarah Palin and you had to choose among just one of them? Whom would you choose? A somewhat silly/dumb question, but because of social networks like Facebook it can be answered rather easily, albeit perhaps not very scientifically.

The poll above was asked last night among n=100 random Facebook [...]

[Read more →]

As the US economy slows, looking for opportunities in other economies with high growth rates may become even more attractive.
For market research, one of the countries with highest growth last year was China, 12.7% vs. 3.4% in the USA (Net after adjustment according to IR 10/2008). Just before I left for Canada last week, my [...]

[Read more →]