Tom H. C. Anderson - Next Gen Market Research™

Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Influence and Buzz in Marketing Research

This past week I made the comment on the NGMR LI discussion board that, I’ve been wondering for some time why no one has done any reporting of ‘buzz’ on various online marketing research related domains, and that perhaps I would do something using OdinText but that it would be [...]

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Twelve months ago Next Gen Marketing Research networking group (NGMR) launched the first ever marketing research meme contest. The contest is intended to inspire researchers to comment on those issues they feel most passionate about in a fun and engaging ‘Next Gen’ way. With about 70 submissions the contest has been a great success and [...]

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In case you don’t already know, the title of this post is an oxymoron.
It’s very hard to find anything innovative about online survey software these days. Ad-hoc flash surveys may be an exception, but require customization, which still make them relatively rare.
Because I blog and tweet about marketing research, and am actively looking for developers, [...]

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The moment I saw the “Vancouver Riot Kiss” photo on CNN I knew it would soon be an Internet Meme. Sure enough, a few hours later and they’ve started. See original photo above, and a few of the inspired memes making their way to the web below.

The point, if we can predict what kind of [...]

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Measuring Complexity - Interview with the ARF ahead of 2011 Audience Measurement 6.0
It’s undeniable that audience measurement is an extremely important part of Next Gen marketing research and text analytics. That’s why next week I’ll be at the Advertising Research Foundation’s AM 6.0 Conference in Time Square.
Ahead of the conference the ARF asked me a [...]

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Candid Thoughts on Industry Trends & 2011 MRIA Conference
The Annual MRIA Conference was held this week in gorgeous Kelowna, BC, Canada. This was the third time I’ve been asked to participate in an MRIA event. This time as part of the final panel on industry trends and challenges entitled “The New Face of Marketing Research [...]

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Judy Bernstein, VP of Qualitative Insights, CBA Research Corp submits another NGMR Meme today. This looks like it may also be the final meme we received before our contest deadline this past Tuesday.

Thanks Judy, there certainly is a lot to learn, and I think it’s a great meme to end with. Good Luck!
I’ll be posting [...]

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Tian Wei, Research Analyst at Converseon submits the following NGMR Memes:

Tian explains ” The humor (or attempt) in the meme focuses on qualitative analysis; which by definition, is examining human behavior/reasons for behavior…Sometimes it’s rather hard to explain human behavior, especially in regards to Rebecca Black’s “Friday” song which has recently blown up and has [...]

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