Tom H. C. Anderson - Next Gen Market Research™

CASRO’s Google+ Plus Circles

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Bernie Malinoff, President at element54 submits this NGMR Meme on the current priorities of some marketing researchers.

Thanks Bernie, only thing that’s missing are some of the rats jumping off the sinking ship
Good Luck in the contest.
Looking forward to participating in your panel at Annual MRIA Conference in Kelowna next week!
@TomHCAnderson
[NOTE: NGMR Meme contest [...]

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The largest ever spontaneous collaboration in marketing research industry history!
At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward. More specifically, we agreed to each list what 5 things will continue to be “Hot” and [...]

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Another Reason I’m Not Worried About ISO for MR in USA - ISO Kills Brain Cells, Impairs Customer Service

Today blogging from an airport in Germany where myself and over a thousand other passengers have been waiting for over 30 hours allegedly due to some fog yesterday morning. The main cause of the long delay seems [...]

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ESOMAR Elections
ESOMAR Council elections begin this Monday. It’s no secret that I am deeply troubled by the direction – and in some cases, the lack thereof – that ESOMAR has taken of late. I believe the time for change is long overdue, and I hope that my like-minded peers will stand up and make their [...]

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Enjoying Mexico

Thanks AMAI and ESOMAR. International Standards be damned, let’s do this again soon!
@TomHCAnderson
 

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Two New NGMR Memes
Today we have two new NGMR memes for the contest. These are submitted by my favorite qualitative researcher in Maryland, Michelle Finzel of Maryland Marketing Source, Inc. Market Research ISO continues to be a popular (or rather more appropriately, unpopular) theme.

Thanks Michelle, good luck!
I think this is the 23rd and 24th Meme [...]

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New NGMR Market Research Meme
Today’s NGMR Meme Submission is from Derek Sawchuk and is about the need for ISO in Market Research.

Thank you Derek! I think the majority of us including myself agree with you completely.
If you would like to submit a NGMR Meme on ISO or any other market research topic, here are contest [...]

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