Tom H. C. Anderson - Next Gen Market Research™

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The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts by creating their own research related Internet Meme’s.
Last week NGMR members voted on their favorites in an online tournament style survey hosted [...]

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Happy 4th of July!

Just a quick post today to let you know the NGMR Meme Contest voting will end next week. As of now the eight meme’s pictured in the bracket above seem to be getting the most votes. Quant Vs. Qual Faceoff or Down Fall of Focus Groups seem to be doing best.
If you [...]

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Twelve months ago Next Gen Marketing Research networking group (NGMR) launched the first ever marketing research meme contest. The contest is intended to inspire researchers to comment on those issues they feel most passionate about in a fun and engaging ‘Next Gen’ way. With about 70 submissions the contest has been a great success and [...]

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The moment I saw the “Vancouver Riot Kiss” photo on CNN I knew it would soon be an Internet Meme. Sure enough, a few hours later and they’ve started. See original photo above, and a few of the inspired memes making their way to the web below.

The point, if we can predict what kind of [...]

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Judy Bernstein, VP of Qualitative Insights, CBA Research Corp submits another NGMR Meme today. This looks like it may also be the final meme we received before our contest deadline this past Tuesday.

Thanks Judy, there certainly is a lot to learn, and I think it’s a great meme to end with. Good Luck!
I’ll be posting [...]

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Tian Wei, Research Analyst at Converseon submits the following NGMR Memes:

Tian explains ” The humor (or attempt) in the meme focuses on qualitative analysis; which by definition, is examining human behavior/reasons for behavior…Sometimes it’s rather hard to explain human behavior, especially in regards to Rebecca Black’s “Friday” song which has recently blown up and has [...]

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Dan Gersten is back with another meme submission today “…somewhat related to that video you recently posted”

Thanks Dan, I think this also touches on the “Incremental Innovation” meme submitted by my fellow text analytics researcher, Shlomo something to do with the alleged Shlomo Argamon. A lot of hype around mobile research when maybe [...]

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