Tom H. C. Anderson - Next Gen Market Research™

New Year, New Standards…
I’ve been asked to partake in a discussion on the need for, get this “social media research standards” provided by the marketing research trade org nearest you.
Last year it was ISO standards that CASRO and ESOMAR wanted to push. In an tempt to stay relevant and add an extra revenue stream they [...]

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Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Influence and Buzz in Marketing Research

This past week I made the comment on the NGMR LI discussion board that, I’ve been wondering for some time why no one has done any reporting of ‘buzz’ on various online marketing research related domains, and that perhaps I would do something using OdinText but that it would be [...]

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Boomerang Market Research Industry Interviews (On behalf of IIR’s Tech Driven Market Research Event)
Leading up to IIR’s The Tech Driven Market Research Event, Leonard Murphy asked to interview me as part of a series of interviews with speakers at the event (on behalf of IIR and Greenbook). I agreed and suggested I interview him at [...]

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More on the IIR interview tomorrow here on the NGMR blog!
IIR and Greenbook both posted a Q&A session I had with Lenny Murphy to their blogs today.
Check back on this blog tomorrow if you’re interested in my thoughts and subsequent follow-up to the interview with Leonard Murphy.
@TomHCAnderson
 

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