Tom H. C. Anderson - Next Gen Market Research™

Woke up this morning to NPR, “Market Research firm Western Wats headquartered in Orem Utah busted by Feds for hiring three 13-year-olds, and for working an additional 1,479 children overtime”.
I’ve never thought much of Western Wats, see a previous entry about them. Still, I couldn’t help thinking about the HBO show Big Love and picturing [...]

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What Can be Learned From Netflix Crowd Sourcing Experiment?

Monday Belkor’s Pragmatic Chaos was awarded the $1,000,000 Netflix prize after a 3 year global competition to improve Netflix’s movie picking model. Interestingly, team Belkor led by AT&T Research engineers, in the end was actually a merger of three previously separate teams from the US, Austria, Canada [...]

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Stamford Connecticut is not only Market Research Capital but probably also Networking Capital of the US.

This morning I attended a talk at the Fairfield County Public Relations Association entitled “Networking: What Your Mother Didn’t Tell You”. The speaker, Richard Guha, is chairman emeritus of the Marketing Executives Networking Group (MENG), an organization I’ve been a [...]

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I don’t write too much about new software here. Fact is, In many cases I’m not the early adopter some seem to think I am. That said, if I believe a new technology can make life significantly easier I’m happy to give it a try.
The last piece of non analytics software I wrote about here [...]

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While we are getting more and more engaged in digital and social media marketing there’s often some mix in campaigns. It often strikes me as weird whenever I see something that I would expect to be handled online being marketed through more traditional channels. From no on I’m going to try to keep my eyes [...]

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I came across an interesting article this morning, “FTC forces Sears, Kmart out of the spyware business“.
Curious to hear what fellow market researchers think. They obviously went overboard with the level of info collected. I also wonder which departments were involved. If this was only an IT or vendor related initiative or if market research [...]

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Last week I published a directory of Next Gen Market Research (NGMR) members who Tweet. Since then I’ve had many additional members ask to be listed, so will be posting a new updated larger list soon.
Today I’m posting a directory of those members who Blog. Again, while most of our members are market researchers, there [...]

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A Spotlight on Social Networking Services

ESOMAR’s report on Global Market Research 2009 is no out and if you are an ESOMAR member you may download it free here.
This year I was asked to write the chapter on technological developments. I chose to focus on what I think is more interesting than anything else happening in [...]

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Posting today a video of a Social Media Panel I took part in not too long ago in Manhattan, sponsored by BrainLoaf (please give the video some time to load).
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