Tom H. C. Anderson - Next Gen Market Research

Woke up this morning to NPR, “Market Research firm Western Wats headquartered in Orem Utah busted by Feds for hiring three 13-year-olds, and for working an additional 1,479 children overtime”.
I’ve never thought much of Western Wats, see a previous entry about them. Still, I couldn’t help thinking about the HBO show Big Love and picturing [...]

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What Can be Learned From Netflix Crowd Sourcing Experiment?

Monday Belkor’s Pragmatic Chaos was awarded the $1,000,000 Netflix prize after a 3 year global competition to improve Netflix’s movie picking model. Interestingly, team Belkor led by AT&T Research engineers, in the end was actually a merger of three previously separate teams from the US, Austria, Canada [...]

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Stamford Connecticut is not only Market Research Capital but probably also Networking Capital of the US.

This morning I attended a talk at the Fairfield County Public Relations Association entitled “Networking: What Your Mother Didn’t Tell You”. The speaker, Richard Guha, is chairman emeritus of the Marketing Executives Networking Group (MENG), an organization I’ve been a [...]

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I don’t write too much about new software here. Fact is, In many cases I’m not the early adopter some seem to think I am. That said, if I believe a new technology can make life significantly easier I’m happy to give it a try.
The last piece of non analytics software I wrote about here [...]

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While we are getting more and more engaged in digital and social media marketing there’s often some mix in campaigns. It often strikes me as weird whenever I see something that I would expect to be handled online being marketed through more traditional channels. From no on I’m going to try to keep my eyes [...]

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