Tom H. C. Anderson - Next Gen Market Research™

Writing briefly today to congratulate Fern Schapiro and InsightExpress on their recent announcement today and recent certification and support of the Foundation for Transparency in Offshoring (FTO):

@TomHCAnderson
 

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GroupThink Never Before Seen Clip and Exclusive Interview just for NGMR
Last month I posted about a new web TV comedy series about Market Research which was being discussed on NGMR. GroupThink is so cool because it allows us market researchers to get a humorous glimpse a la ‘The Office’, of what the outside world may think [...]

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Social Media Market Research and Marketing to Women
Marketing to women expert Maria Reitan interviewed me today on her web radio show Purse Strings. You can listen to the interview below .

The interview above focused a bit more on the tactical text analytics part of social media research than I had anticipated. However, from the several [...]

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Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]

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Enjoyed my visit with the MRIA in Ottawa Canada yesterday. It was nice meeting everyone, and getting so many good questions about text analytics and social media analysis. Please feel free to Link-up.
Special thank you to Rick Frank, of Dufferin Research (MRIA Ottawa president and Next Gen Market Research member) for the great Hospitality. You [...]

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New ESOMAR Representatives
ESOMAR announced the winners of the recent election to its membership today. I’m happy to say that I was elected representative for the USA.
I’d like to thank everyone who voted for me in the US, and also extend congratulations to the newly elected representatives from other countries.
Below is a listing of the new [...]

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Two North America Talks on Text Analytics
Writing today about two upcoming events where I will be speaking about next gen market research and specifically text analytics. This coming week I will be speaking at MRIA in Ottawa, Canada. The event will be at the Ottawa Shearton on February 18th. More info below.

Also, this coming month, [...]

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After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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