Tom H. C. Anderson - Next Gen Market Research™

Market Research, Networking, Text Analytics and Social Media
I’m at the Technology Driven Market Research Event in Chicago this week(Follow #TDMR and #NGMR tags on Twitter). It’s exciting to see so much interest now in some of the Next Generation Market Research techniques, including text mining (and social media research) I’ve been trying to advocate the past [...]

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Q&A Prior to Monday’s Free Text Analytics and Customer Service Webinar
Steve Rappaport, Director, Knowledge Solutions of The ARF (Advertising Research Foundation) and author of Listen First! Turning Social Media Conversations into Business Advantage interviewed me on his blog this week.
Ahead of our joint ARF Webinar on using Text Analytics for Customer Service, he asked [...]

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Big Data, Text Analytics and Privacy
Today as part of the Next Gen Market Research Guru series, I’m interviewing Jeff Jonas. Jeff is IBM Distinguished Engineer and Chief Scientist IBM Entity Analytics. For a quick background on Jeff check out Tuesdays post where I posted an interesting video highlighting some of Jeff’s ideas on Big Open [...]

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Ghost Net, Spear Phishing, and the possibilities of Big Data
If you’re a Next Gen Market Researcher like myself, then you know traditional market research needs innovation badly, and what better way to get inspiration than to look outside our industry.
One of the reasons I know research must change is because we are entering the age [...]

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NGMR Disruptive Innovation Winners Sean Conry & AJ Johnson
Today I’m posting the final set of interviews with the 2010 NGMR Disruptive Innovation Award Winners. AJ Johnson of IPSOS and Sean Conry of Technoes both received the Individual category award for their collaboration in the area of mobile research.
For a look at some of their [...]

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Interview on Influence with Social Media Citizens
I was interviewed by Giedrius Ivanauskas on behalf of both Social Media Citizens and Social Marketing Forum earlier today. I found his questions rather interesting, as they’re not the type of things I typically get asked by market researchers. It was sort of interesting thinking about the questions both [...]

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For those NGMR members who participated in the 2011 GRIT survey, or if you’re a researcher and you’re just curious about the Market Research Industry Trends covered in this years report I’ve included a link to download the PDF here.
Curious to hear your thoughts if any.
@TomHCAnderson
 

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Diane Hessan of Communispace speaks to Tom H. C. Anderson about Next Gen Research, innovation and the recent sale to Omnicom
Tom: Your company recently received the agency side NGMR Disruptive Innovation Award at the TMRE. You’ve certainly played a big role in what I’ve been calling Next Gen Market Research. The term “MROC” (Market Research [...]

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There is Room for More in the Text Analytics Tool Case
I thought I’d give a brief summary of the two day Sentiment Analysis Symposium which ended last night. The event is just three years old now, and continues to grow fantastically. As the earliest proponent for text analytics within marketing research I was very pleased [...]

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