Tom H. C. Anderson - Next Gen Market Research™Payday Loans Online

Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers

Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]

[Read more →]

I typically post mainly market research related topics on this board. While this post isn’t about market research or employee satisfaction research per se, in market research we are often asked to help companies with their employee satisfaction measurement. The Slideshare PowerPoint below is from Netflix CEO Reed Hatings. I think his ideas are fantastic, [...]

[Read more →]

Grant McCracken Q&A with Tom H. C. Anderson

I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]

[Read more →]

[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]

[Read more →]

I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

[Read more →]