Tom H. C. Anderson - Next Gen Market Research™

Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]

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I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

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50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our [...]

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Are there any new/interesting marketing research suppliers out there?How many highly profitable Next Generation Marketing Research companies are there?
There are obviously a lot more market research companies than those listed in the Honomichl 50 or even on the AMA or ESOMAR websites. The Honomichl report only shows the 50 larges firms who “provide financial information on a [...]

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The Best and Cheapest Panel Sample in the World, Really.
OR
Our Survey Respondents are Unique - Just Like Snow Flakes
Some years ago I worked for a large full service research supplier. We had our own panel which we said was the best in the industry. One day while working up a proposal for my client I [...]

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Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation
[Anderson Analytics Marketing Guru Round Table Discussion #1]
 

Jack Trout
Marketing Guru
In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The first of the series is an interview with Jack [...]

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It’s Valentines Day today, and it made me think back to the pricing model we built here at Anderson Analytics two years ago today. To get a background on the model and why I decided to build it you can check out Anderson Analytics’ 02/09/06 press release “A Diamond is Forever – But at What [...]

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