Tom H. C. Anderson - Next Gen Market Research™

In Scandinavia this week, so wishing everyone a Merry and Warm Christmas from cold and snowy ‘Hopenhagen’ Denmark.
God Jul och Gott Nytt År!
@TomHCAnderson

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Coming Soon, The Web 1.0 Awards
We may all be tired of hearing “web2.0″, and even “web 3.0″ but I’m guessing at least “1.0″ will be staying with us for a while. In fact I’m thinking it may make for a useful social media insult in 2010?
I used it for the first time yesterday in a [...]

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This Thursday I look forward to delivering the Key Note at The BAQMaR 2009 Conference in Belgium. The event will take place at the Ghent Marriott.
The 2009 BAQMaR Conference is an annual event that brings together industry executives in the field of quantitative (i.e. traditional marketing research and data mining) and qualitative marketing research. The [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Today a quick update for the Next Gen Market Research (NGMR) group members who read the blog. We now have a location outside of LinkedIn at http://www.nextgenmr.com.

As you may already know The Next Gen Market Research Group (NGMR) is an invitation only networking group for MR professionals with 7+ years of experience who are interested [...]

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Been thinking a lot lately about how social networking will evolve over the coming year and in the near future. I think it’s clear that it will only grow in popularity. If for no other reason than that in the future, it may be the only to find a job. More and more companies are [...]

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Sharing a few findings from Anderson Analytics’ 5th Annual College Student Study today. Each year we’ve tracked opinions of 18-25 year olds in our GenX2Z panel. When we started the program in 2005, what made our study unique was that the 1,000+ students participating all had a confirmed .edu email addresses and were recruited on [...]

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