Tom H. C. Anderson - Next Gen Market Research™

Our Twitter Analytics Tool is Better Than Yours!
Two Researchers discuss the pros of a Twitter only strategy to gain insights.

@TomHCAnderson
 

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News this morning is that Saas CRM company Salesforce.com purchased Social Media Monitoring (Text Analytics) Company Radian6 for $326 Million.
I heard a rumor two weeks ago that one of the potential runner ups suitors might have been a marketing research firm. Either way this is exactly the convergence I’ve been talking about here on the [...]

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Since December of last year several marketing research bloggers and Twitterers have been quietly following the New Market Research blogs countdown from the Top 25 Market Research Blogs, to the Top 10 Finalists, and then each week an announcement of where these fall in the final Top 10 rankings. Today this blog was announced as [...]

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Bob Lederer, Editor of RFL Communications, probably one of the people most responsible for starting the current online panel quality debate, has taken up a new torch, ROI.
Just as he organized the first event tied to panel quality (together with support and serious accusations raised by then head of research at P&G, Kim Dedeker), Bob [...]

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The American Marketing Association is looking for 4 Under 40 marketing research leaders for the 2011 awards. This is an exciting and brand new award started in 2010. The highly selective award honors individuals who have already made significant contributions to the field and have demonstrated leadership and continuing service. Specifically, they:

Have consistently demonstrated a [...]

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It was great connecting with so many old colleagues and fellow Next Gen Market Researchers at the ARF earlier this week.
I thought I’d summarize a few takeaways from Tuesday afternoon for those of you who couldn’t make it.
The Future of the Internet
The Luncheon Keynote, Tim Wu - Professor at Columbia Law School and author of [...]

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Corporate America just can’t seem to get social media or pr
Apparently an employee of Chryslers digital agency accidentally dropped the proverbial ‘F-Bomb’ accidentally in a Tweet. Though I don’t have all the details, I think it was intended as a direct message on another account, but went out as a public message. The agency fired [...]

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Looking forward to Advertising Research Foundation’s Re:Think 2011 conference, The Great Mind Awards, and Ogilvy Awards dinner tomorrow.
I know several NGMR members are already there. If you’re attending please say hello, ping me on Twitter or connect on their event networking platform.
See you there!
@TomHCAnderson
 

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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