Tom H. C. Anderson - Next Gen Market Research™

And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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Text Analytics Q&A and Quiz
Text Analytics News just posted an interesting Q&A with Dan Graham of Terradata and Catherine Van Zuylen of Attensity, and myself. We were asked how we got involved with text analytics, how our companies leverage the technology and what we think is next.
[Partial repost with permission from Text Analytics News]
Text Analytics [...]

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Text Analytics - Where are we headed and where are we now?
I was recently asked to write an article on Text Analytics for the American Marketing Association’s Marketing Research Magazine. It’s in the current issue and I got the OK to post it here as well for those of you who aren’t AMA members (simply [...]

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2nd Annual Conference January 18-19 Milan, Italy
The Merlien Institute programme committee for Qualitative Online 360 is currently looking for abstract submissions for our January 2012 conference to be submitted by no later than October 18.
For those of you not aware of Merelien Institute, I accepted an invitation to join their board of advisors in 2010 [...]

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Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

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Call for speakers, Sentiment Analysis research colloquium, Nov 8
The Sentiment Analysis Symposium has added a half-day sentiment analysis research session, Tuesday November 8, 2011 in San Francisco, preceding the November 9, applications-focused symposium.
The program committee is currently looking for presentation submissions through September 23.
Both academic and industry researchers are invited to propose a talk.
Presentations should [...]

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Twelve Social Media Tips for Analytics Professionals
Text Analytics News just published an interview with myself and three analytics professionals who many of you may know (KDnugget’s Gregory Piatetsky-Shapiro, Social Media Today’s Cliff Figallo, and Vincent Granville of AnalyticBridge). We were asked a few questions about the social communities we manage as well as our opinions [...]

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The Best of Text Goes West (Text Analytics in Silicon Valley)
For those of you following the Next Gen Market Research field of Text Analytics, the Text Analytics Summit has been a must attend event for text mining professionals. Typically held in Europe or on the East Coast (Boston MA.), this year Text Analytics News is [...]

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