Tom H. C. Anderson - Next Gen Market Research™

My POV on The Social Media Privacy Debate and Positioning on Social Media Spectrum
For those of you who missed this past Monday’s Social Media Privacy in Marketing Research debate, with representatives from US marketing research trade org CASRO and the UK’s MRS, there is a recording here.

In the space generally referred to as social media [...]

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New Year, New Standards…
I’ve been asked to partake in a discussion on the need for, get this “social media research standards” provided by the marketing research trade org nearest you.
Last year it was ISO standards that CASRO and ESOMAR wanted to push. In an tempt to stay relevant and add an extra revenue stream they [...]

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CASRO’s Google+ Plus Circles

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For those of you struggling to understand privacy on the web

This is so simple, yet it seems not just your average web surfer but even savvy marketing researchers seem to forget that these two are completely separate ideas.
Seemed especially appropriate for today as I see a lot of tweets about some new ESOMAR social media [...]

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Influence and Buzz in Marketing Research

This past week I made the comment on the NGMR LI discussion board that, I’ve been wondering for some time why no one has done any reporting of ‘buzz’ on various online marketing research related domains, and that perhaps I would do something using OdinText but that it would be [...]

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Bernie Malinoff, President at element54 submits this NGMR Meme on the current priorities of some marketing researchers.

Thanks Bernie, only thing that’s missing are some of the rats jumping off the sinking ship
Good Luck in the contest.
Looking forward to participating in your panel at Annual MRIA Conference in Kelowna next week!
@TomHCAnderson
[NOTE: NGMR Meme contest [...]

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Next Gen Market Research networking group (NGMR) today announced that it has officially joined the ranks of other research industry trade organizations such as the American Marketing Association (AMA), Advertising Research Federation (ARF), Marketing Research Association (MRA), Society for Competitive Intelligence Professionals (SCIP), Council of American Survey Research Organizations (CASRO), European Marketing Research Organization (ESOMAR), [...]

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Boomerang Market Research Industry Interviews (On behalf of IIR’s Tech Driven Market Research Event)
Leading up to IIR’s The Tech Driven Market Research Event, Leonard Murphy asked to interview me as part of a series of interviews with speakers at the event (on behalf of IIR and Greenbook). I agreed and suggested I interview him at [...]

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