Tom H. C. Anderson - Next Gen Market Research™

Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

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Almost two weeks ago after even more layoffs (another 47%), News Corp confirmed intentions that it is looking for a way to unload MySpace. How much is the once powerful social network worth?
If you would have asked me this last year, based on data from Anderson Analytics‘ 2010 GenX2Z US College tracker I would have [...]

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For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]

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Sharing a few findings from Anderson Analytics’ 5th Annual College Student Study today. Each year we’ve tracked opinions of 18-25 year olds in our GenX2Z panel. When we started the program in 2005, what made our study unique was that the 1,000+ students participating all had a confirmed .edu email addresses and were recruited on [...]

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Tip Sheet
Just a little recap from the social media panel courtesy of the Stamford Advocate here. Also, Fred Wergles of SCIP was kind enough to put together the ‘Tip Sheet’ below summarizing some of the discussion/tools from the social media panel:

Tom H. C. Anderson’s Presentation:
http://www.tomhcanderson.com/wp-content/uploads/2009/10/AndersonAnalyticsEsomarOnline2009SNS.ppt
Darryl Ohrt’s Monitoring Tools:
http://delicious.com/deelorocks/ama
Brooke Aker’s Demos:
http://www.cogitomonitor.com/demo
http://expert1.expertsystem.us.com/essex
Fred Wergeles’ Monitoring Tools:
LinkedIn: [...]

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Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held [...]

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A Spotlight on Social Networking Services

ESOMAR’s report on Global Market Research 2009 is no out and if you are an ESOMAR member you may download it free here.
This year I was asked to write the chapter on technological developments. I chose to focus on what I think is more interesting than anything else happening in [...]

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Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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Social Media and Social Network Segmentation
Are you working on a Social Media Strategy/Social Network Strategy for your company and wondering where to focus your resources? If so, looking at use of social network by age may be a good place to begin (see chart below).

Some surprising findings are that MySpace is still very popular among [...]

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