Tom H. C. Anderson - Next Gen Market Research™

Anderson Analytics’ GenX2Z releases partial findings from 2009 US College Student Report. The longitudinal study tracks college students attitudes and behaviors since 2005. This years special focus is social media including blogs, and Social Network Services (SNS) including Facebook, MySpace and LinkedIn.
This week we released partial findings from our 2009 US College Student Report. The [...]

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A couple of weeks ago Wired magazine featured one of the “founding fathers of blogging”, Jason Calacanis, who claimed blogs are dead. He said he had posted his last post. Reasons being, spam, as well as lack of interest among everyone except large corporate sites. Other reasons related to SEO, which had been a key [...]

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I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

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Tom De Ruyck is a fellow Market Researcher who also very interested in Next Gen research techniques. Located in the Capital of Europe he manages the Belgian Association for Quantitative and Qualitative Marketing Research (BAQMAR’s), blog and other digital media.I did a brief interview with him which is now available on the BAQMAR blog here: [...]

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Inside Anderson Analytics - Holly Morrell
Today I thought I’d continue my discussion (from last month) with one of our psychology experts, Holly Morrell.
TOM: Holly, a lot of our clients are interested in measuring psychological attributes or emotion within their ads etc. How can we measure emotions?

HOLLY: Emotions influence consumers’ decisions about which products or services [...]

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Forrester Research Vice President & Principal Analyst, William Band just released a new interesting report on CRM2.0. In the report he talks about how Trail-Blazing Organizations Are Implementing Social Customer Strategies.
Forrester talked with nine companies, including Anderson Analytics to understand the business tactics and new technologies that CRM professionals are using to achieve the five [...]

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First Ever Public Study Concerning Business Oriented Social Network Giant LinkedIn.com

Earlier this week I had the pleasure of speaking at the MRA Fall conference in Las Vegas together with executives from LinkedIn and SPSS. Anderson Analytics conducted the study in two phases, first a database exploratory of 2,000 randomly sampled LinkedIn “seed” records together with [...]

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