Tom H. C. Anderson - Next Gen Market Research™

Forget CMO: Wanted In 2012, Chief Social Media Officer (CSMO)
Have been wondering how long it will be before we have titles like Director of Social Networking (SNS) and Consumer Generated Media (CGM), or SVP of Social Networking?
Curious how long you think it will be before we have departments dedicated to promoting everyday brands on SNS [...]

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A good SNS Community = Volume x Good Content.
Therefore today I’m writing to thank those new members who have contributed to the Next Gen Research Group on LinkedIn by starting an interesting thread. A big thanks to (List sorted by number of threads):

4 Silvia Carloni, Owner, Research Management
3 Raluca Anchidin, Consumer Context Planner at Starcom MediaVest [...]

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Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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Didn’t know there was an official day for data privacy until yesterday when I read about the best practices for survey and opinion research released by the Marketing Research Association (MRA). The MRA released apparently released their one-page data privacy paper and guidelines in recognition of Data Privacy Day which is celebrated in the US, [...]

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Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]

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The other day I mentioned Data visualization in conjunction with my blog on the helicopter lesson. Interestingly we almost missed it the other day when flying over Manhattan, and it probably isn’t visible from street level, but the message is clear “NYC Loves Obama”.
It’s funny what you can see when you look closer
 

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Social Networks like LinkedIn are a wealth of information, not just for consumer insights but of course for competitive intelligence as well.
With the current economic conditions I’ve been seeing more and more professionals sign up for the network and join one of networking groups I moderate. What’s interesting is that lately I’ve started noticing trends, [...]

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Had a discussion with my barber today, and the thought crossed my mind, what if market researchers got tips? Sure, I know, we’re professionals. Still, what better way to ensure renewed creativity. If team bonuses were structured on a project basis sure might make things even more interesting.
If a project bonus structure was set up [...]

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New York City From a Different Perspective
Seconds after watching Obama get sworn in on the TV in the pilots lounge today I had the pleasure of getting a birds eye view of Westchester/Fairfield and Manhattan. My wife’s cousin was kind enough to invite me to an exploratory flight/helicopter lesson.
I had my first helicopter flight in [...]

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