Tom H. C. Anderson - Next Gen Market Research

Forget CMO: Wanted In 2012, Chief Social Media Officer (CSMO)
Have been wondering how long it will be before we have titles like Director of Social Networking (SNS) and Consumer Generated Media (CGM), or SVP of Social Networking?
Curious how long you think it will be before we have departments dedicated to promoting everyday brands on SNS [...]

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A good SNS Community = Volume x Good Content.
Therefore today I’m writing to thank those new members who have contributed to the Next Gen Research Group on LinkedIn by starting an interesting thread. A big thanks to (List sorted by number of threads):
 
4 Silvia Carloni, Owner, Research Management
3 Raluca Anchidin, Consumer Context Planner at Starcom MediaVest [...]

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Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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Didn’t know there was an official day for data privacy until yesterday when I read about the best practices for survey and opinion research released by  the Marketing Research Association (MRA). The MRA released apparently released their one-page data privacy paper and guidelines in recognition of Data Privacy Day which is celebrated in the US, [...]

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Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]

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