Tom H. C. Anderson - Next Gen Market Research™

Last week a new twitter trend emerged which got a lot of attention. The “#Unfollowdiddy” tag word on Twitter urged Twitter users to stop following Sean John Combs aka P. Diddy. Much like actor Ashton Kutcher, P. Diddy had been trying to raise a large following on Twitter, and on May 27th reached the 1,000,000 [...]

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Clients and Smaller Firms May Be Most Optimistic?
One of the members, Bret Goble, of the 4000+ strong “Next gen Market Research” group I moderate on LinkedIn approached me with a request to run a poll on the site. I typically don’t allow surveys/polls in the group, because there are frankly way too many survey monkey’s [...]

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On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]

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Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago. I think what she is doing is an excellent [...]

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Tom De Ruyck who is Connected Research Manager at InSites Consulting as well as Co-founder & Steering Committee Member of the European/Belgian Market Research Association BAQMaR, was recently interviewed about the Ultimate Twitter Study by UK based Research Magazine. Today I’m asking Tom a few additional questions about the ‘Ultimate Twitter Study’ his firm has [...]

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If you check out Twitter today you’ll notice one of the highest trending topics is “KFC”.
Kentucky Fried Chicken is running a promotion with online coupons for free “new grilled chicken meals”. I went down to KFC to check it out at 1:00 this afternoon. I’ve never seen a line out the door before, and I [...]

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