Tom H. C. Anderson - Next Gen Market Research™

What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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Market researchers need to have an educated opinion on the economic situation - Mine is more positive than most you’ve been hearing.
I was asked the other day by someone when, based on our market research, I thought the economic upturn was coming. This person wasn’t very familiar with market research, perhaps that’s why she asked [...]

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Anderson Analytics’ Tom H. C. Anderson and Holly Morrel Discuss Psychology in Marketing

Dr. Holly Morrell
Senior Consultant Psychology
Anderson Analytics, LLC
Marketing Research isn’t just about statistics, it also very much about psychology. Expertise in the field of psychology is not useful only in qualitative research and survey design, but even some of Anderson Analytics’ more data driven [...]

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NINA = No Insights No Advantage

Daryl Travis
CEO Brandtrust
Last night I attended a MENG event where Daryl Travis, CEO of Brandtrust and Author of Emotional Branding, presented on “The Secret Lives of Consumer Insights - Where They Live, How to Find Them!”. The presentation was excellent.
Like Anderson Analytics, Brandtrust has been working on emotive research, and we [...]

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