Tom H. C. Anderson - Next Gen Market Research™

Boomerang Market Research Industry Interviews (On behalf of IIR’s Tech Driven Market Research Event)
Leading up to IIR’s The Tech Driven Market Research Event, Leonard Murphy asked to interview me as part of a series of interviews with speakers at the event (on behalf of IIR and Greenbook). I agreed and suggested I interview him at [...]

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A Candid Discussion on Offshoring Transparency - Foundation for Transparency in Offshoring Interview with MRGA Radio
Since the FTO (Foundation for Transparency in Offshoring) was founded to bring more attention and clarity to the growing practice of offshoring various parts of the marketing research value chain there has been a lot of interest and questions about [...]

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Another Reason I’m Not Worried About ISO for MR in USA - ISO Kills Brain Cells, Impairs Customer Service

Today blogging from an airport in Germany where myself and over a thousand other passengers have been waiting for over 30 hours allegedly due to some fog yesterday morning. The main cause of the long delay seems [...]

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BAQMaR President Joins Foundation for Transparency in Offshoring Board of Advisors

I’m writing briefly today to welcome our newest member, Tom De Ruyck, to the FTO (Foundation for Transparency in Offshoring) Board of Advisors. Tom is President of the European market research association BAQMaR, and also serves as an account executive at Insites Consulting.
A frequent speaker [...]

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Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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NGMR Internet Meme Update & Example
We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!
I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, [...]

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Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

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Demotivational ISO Poster For Today

I think Reg Baker just said it… LOL,
 

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