Tom H. C. Anderson - Next Gen Market Research™

The largest ever spontaneous collaboration in marketing research industry history!
At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward. More specifically, we agreed to each list what 5 things will continue to be “Hot” and [...]

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Boomerang Market Research Industry Interviews (On behalf of IIR’s Tech Driven Market Research Event)
Leading up to IIR’s The Tech Driven Market Research Event, Leonard Murphy asked to interview me as part of a series of interviews with speakers at the event (on behalf of IIR and Greenbook). I agreed and suggested I interview him at [...]

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A Candid Discussion on Offshoring Transparency - Foundation for Transparency in Offshoring Interview with MRGA Radio
Since the FTO (Foundation for Transparency in Offshoring) was founded to bring more attention and clarity to the growing practice of offshoring various parts of the marketing research value chain there has been a lot of interest and questions about [...]

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3M Intrapreneurs Design a Cost Saving Internal Survey Research Company - Win NGMR Award
Following up today with a couple of our recent NGMR Award winners, 3M Market Research Managers Sandy Kelly and Dr. Deb Hartman. Before I get into the interview I thought I’d give just a little background on why they were chosen as [...]

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Next Gen Market Research Expert Panel Day 3 at The Market Research Event with 3M, Communispace, Ipsos and Techneos

NGMR’s Disruptive Innovation Award winners met for a panel discussion in front of a full room at The Market Research Event (TMRE) yesterday. Possibly interest level in the discussion was best attested to by the fact [...]

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Another Reason I’m Not Worried About ISO for MR in USA - ISO Kills Brain Cells, Impairs Customer Service

Today blogging from an airport in Germany where myself and over a thousand other passengers have been waiting for over 30 hours allegedly due to some fog yesterday morning. The main cause of the long delay seems [...]

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NGMR Members may recall taking part in the recent RIT survey a few months ago. Sample included several other sources as well (see report for list), but nearly half represent the opinions of Next Gen Market Research members.
I already wrote briefly about the questions relating to main industry concerns. Today AMA Greenbook released the [...]

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BAQMaR President Joins Foundation for Transparency in Offshoring Board of Advisors

I’m writing briefly today to welcome our newest member, Tom De Ruyck, to the FTO (Foundation for Transparency in Offshoring) Board of Advisors. Tom is President of the European market research association BAQMaR, and also serves as an account executive at Insites Consulting.
A frequent speaker [...]

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Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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