Tom H. C. Anderson - Next Gen Market Research™

One of our business partners, Juan Garcia of Brandiosity, recently introduced me to author and entrepreneurial thought leader and “Opportunity Expert”, Glenn Llopis. I was intrigued when I heard the title of his new book Earning Serendipity and then saw how he is using social media to evangelize it. I asked him a few questions [...]

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Posting a brief follow up to yesterday’s post.
Just got back from the MRANE event. Right after my talk which ended on some of the work we’ve been doing with Social Network Research, John from LinkedIn spoke about using LinkedIn for B-B Sample. He mentioned how LinkedIn sample has helped their clients “cut down on the [...]

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Tomorrow I’ll be speaking at the New England Marketing Research Association’s one day conference for market research end-users. I’ll be focusing less on social networks/social media than I did at the FTMA/Freddie Awards conference last week, and more on leveraging text analytics on a wider variety of surveys and other data. However I know my [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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It’s Interesting who you run into on social networks like LinkedIn. A couple of weeks ago, thanks to the University of Connecticut Alumni group on LinkedIn I moderate, fellow UCONN Alumni and RA from my undergraduate dorm floor, Ted Hsu, connected with me. It’s been over 15 years since I have spoken to Ted, but [...]

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If thinking about segmentation, make sure you talk to someone who has actually done a few different types!
There’s another article on consumer segmentation this week that seems to be getting a lot of buzz on twitter etc. You can read the article here in AdAge CMO Strategy section. Michael Fassnacht argues about the weakness of segmentation.
I [...]

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In the future I predict Social Network Applications/Widgets could require Market Researchers to create entirely new sampling methods; creating a “cubed” or “Three-Dimensional” Sampling Plans.
The other day I was conducting cluster analysis on some of the most interesting data I’ve ever seen in my market research career! Big statement I know, especially considering the thousands [...]

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Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know why I feel it has something in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to [...]

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A few months back Guy Kawasaki put together an Alltop for Market Research blogs. Basically one place that aggregates all the most popular market research bloggers in one place: http://market-research.alltop.com
Today Jordan Willms, Web Strategist at the social media agency Work at Play, put out a Market Research TweetTop with the most popular market research Tweeters [...]

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