Tom H. C. Anderson - Next Gen Market Research

One of our business partners, Juan Garcia of Brandiosity, recently introduced me to author and entrepreneurial thought leader and “Opportunity Expert”,  Glenn Llopis. I was intrigued when I heard the title of his new book Earning Serendipity and then saw how he is using social media to evangelize it. I asked him a few questions [...]

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Posting a brief follow up to yesterday’s post.
Just got back from the MRANE event. Right after my talk which ended on some of the work we’ve been doing with Social Network Research, John from LinkedIn spoke about using  LinkedIn for B-B Sample. He mentioned how LinkedIn sample has helped their clients “cut down on the [...]

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Tomorrow I’ll be speaking at the New England Marketing Research Association’s one day conference for market research end-users. I’ll be focusing less on social networks/social media than I did at the FTMA/Freddie Awards conference last week,  and more on leveraging text analytics on a wider variety of surveys and other data. However I know my [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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It’s Interesting who you run into on social networks like LinkedIn. A couple of weeks ago, thanks to the University of Connecticut Alumni group on LinkedIn I moderate, fellow UCONN Alumni and RA from my undergraduate dorm floor, Ted Hsu, connected with me. It’s been over 15 years since I have spoken to Ted, but [...]

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