Tom H. C. Anderson - Next Gen Market Research™

Writing today to wish you a Very Happy Birthday Guy!
Thank you for all your help and advice this past year. You’ve been a great inspiration to me in both blogging and tweeting.
@TomHCAnderson
[For those of you who haven't checked out Guys blog I highly recommend it. Especially his tips on blogging, Tweeting and LinkedIn.]
 

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I typically post mainly market research related topics on this board. While this post isn’t about market research or employee satisfaction research per se, in market research we are often asked to help companies with their employee satisfaction measurement. The Slideshare PowerPoint below is from Netflix CEO Reed Hatings. I think his ideas are fantastic, [...]

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Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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Social Media and Social Network Segmentation
Are you working on a Social Media Strategy/Social Network Strategy for your company and wondering where to focus your resources? If so, looking at use of social network by age may be a good place to begin (see chart below).

Some surprising findings are that MySpace is still very popular among [...]

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Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]

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Looking forward to tonight’s episode of MadMen. Wondering what you would have looked like as a Madison Avenue Executive in 1960? Use this MadMen widget to find out.
Below is what I would probably have looked like:

Pretty clever SNS marketing. I’ve been seeing more and more of them used on Facebook as profile avatars. You can use [...]

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SOCIAL NETWORKS - THE BIG PLAYERS

Anderson Analytics‘ Tom H. C. Anderson talks to Daniel Shapero (Director of Enterprise Solutions, LinkedIn) and Sean Bruich (Monetization Analytics, Facebook)
This October in Chicago I will be moderating a keynote panel discussion entitled “Social Networks: The Big Players”. As a prelude to our discussion at the ESOMAR Online conference I’ve [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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Advanced Market Research Techniques?

On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, [...]

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