Tom H. C. Anderson - Next Gen Market Research™

Are you a marketing researcher half way between NYC and Boston?
Fairfield County CT and Westchester County NY is the gold coast of marketing research, yet there are few if any marketing research events in our area.
Last year we held the first NGMR Meetup as a way for the research community in our area to get [...]

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Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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Marketing Research Association Interview
I promised the NY MRA’s Hot Seat hosts, Jack Campisi and Paul Kirch to be on their Vlog sometime ago, and last week scheduling finally worked. The MRA posted the first half to their blog yesterday.
I wasn’t sure what to expect, it definitely wasn’t as ‘Hot’ as I feared, but that’s because [...]

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Influence and Buzz in Marketing Research

This past week I made the comment on the NGMR LI discussion board that, I’ve been wondering for some time why no one has done any reporting of ‘buzz’ on various online marketing research related domains, and that perhaps I would do something using OdinText but that it would be [...]

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Next Gen Market Research networking group (NGMR) today announced that it has officially joined the ranks of other research industry trade organizations such as the American Marketing Association (AMA), Advertising Research Federation (ARF), Marketing Research Association (MRA), Society for Competitive Intelligence Professionals (SCIP), Council of American Survey Research Organizations (CASRO), European Marketing Research Organization (ESOMAR), [...]

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Great fun at MRA NY Chapter holiday Party December 6th, 2010. NGMR Cameraman, Nelson Davis, caught several Next Gen Market Researchers blowing off some end of year steam.

Thanks for sharing Nelson. Season’s Greetings all!
@TomHCAnderson
[Courtesy of NGMR's Para-Official Photographer Nelson Davis of AIP Corp.]
 

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