Tom H. C. Anderson - Next Gen Market Research™

RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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In a discussion on the quality/comparison of various online panels yesterday someone sent me to the page below generated by a site called Survey Police. Here you see the top 19 panel/survey companies as ranked by those respondents (based on incentive distribution etc.).

I don’t think this ranking has anything to do with panel quality from [...]

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One of the Next Gen Market Research group members on LinkedIn posted a review of LinkedIn polling feature today here.
I’ve reviewed Facebooks polling feature on this blog in the past. It doesn’t seem to be available any more though.
One thing I would add to Bret’s review is that in terms of sampling, other than using [...]

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Posting a brief follow up to yesterday’s post.
Just got back from the MRANE event. Right after my talk which ended on some of the work we’ve been doing with Social Network Research, John from LinkedIn spoke about using LinkedIn for B-B Sample. He mentioned how LinkedIn sample has helped their clients “cut down on the [...]

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Greenfield Online/Ciao today announced the launch of a respondent education and engagement initiative. The company is inviting likeminded market research companies to join in the effort. Part of the initiative includes video segments such as the one below posted to Youtube.

While a tough economy and unemployment is already having a short term positive effect on [...]

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An interview with OMG? Lia!, a Gen Y blogger, college student, and business woman

In my post the other day I wrote about how Generation Y is embracing not only Social network Services (SNS) but all sorts of Consumer Generated Media (CGM) even blogging, which isn’t exactly a ‘new’ technology. In Anderson Analytics’ 2009 GenX2Z/US College [...]

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I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

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Social Network Sampling for B-B Market Research (Anderson Analytics Now Offers Clients LinkedIn B-B and High Income Sample)

We recently conducted a thorough analysis of LinkedIn network data as well as survey responses collected among its members. The largest business network in the world, LinkedIn’s size and perhaps more importantly, its social network properties appear to [...]

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