Tom H. C. Anderson - Next Gen Market Research™

Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.

Enter [...]

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Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:

There is also a transcript [...]

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Today I’m talking to Paul Kirch, whom I first met at ESOMAR Congress in Montreal. He is the recent founder of ActusMR, and is the past president of NorthWest MRA. He has several years of experience in operations and sales management at firms like Common Knowledge/Toluna, M/A/R/C Research, Harris Interactive and Gallup, to name just a few. [...]

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Priced to compete with Kindles & Netbooks the iPad launched today. Apple stock seems to be down a bit, but probably more due to investors taking profit. Kind of scary that the first feature mentioned is “ability to change background” (oh wow). But I am curious about “best browsing experience ever”.

I love my iPhone and [...]

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Earlier this week with the launch of Research Radio I mentioned that one of the threads in our Next Gen Market Research Group (NGMR) discussion board on LinkedIn a new thread entitled “TV Show About Market Research?” has become very popular with over 100 posts.
It seems that perhaps there would be enough material for either [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

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Research Radio Launches Tomorrow!
During the past two weeks one of the most popular discussion threads within the Next Gen Market Research (NGMR) group on LinkedIn was entitled “TV Show About Market Research?“. NGMR members were discussing what a television show about marketing research might look like. Would it be a sitcom, a reality show, a [...]

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Just writing today to announce that Next Gen Market Research (NGMR) networking group and the Belgian Association for Quantitative & Qualitative Marketing Research (BAQMaR) featured on the blog two days ago have become ‘Official Friends‘.
As founder of Next gen Market Research, I am very excited to support an organization like BAQMaR and urge fellow NGMR [...]

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