Tom H. C. Anderson - Next Gen Market Research™

Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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NGMR Internet Meme Contest Submission #9
Derek is back today with yet another Meme submission he calls “Face Off”. Click image below to see larger size/detail.

I rather like it. I guess I would have to be on the left hand side, though i like to think with text analytics I’m a bit more dual brained [...]

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NGMR Market Research Meme Contest: Submissions 6 - 8
Today a few more single image market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Today’s featured meme’s are courtesy of Next Gen market Researcher, Derek Sawchuk, Marketing Manager at Itracks.

I hope they will inspire you to create and submit your own market [...]

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NGMR Market Research Meme Contest: Submissions 1-5
Today I’m pleased to post some of our first market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Helping to prove that market researchers can in fact be creative and funny, today’s featured meme’s are courtesy of Ryan Taylor, Client Development Manager at Schlesinger Online [...]

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Celebrating Midsummer, Anniversaries & Research Industry Awards!
Summer is in full swing, and I would like to take this opportunity to wish everyone a very Happy Midsummer 2010!

This year’s holiday is particularly special for me because it marks the fifth anniversary of Anderson Analytics. Thank you to all of our friends and clients for your support [...]

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Today just posting a few updates related to upcoming/recent social media and text analytics events.

New York Technology Council - Expert Panel
On July 21st, 6 - 8pm on 46th & Park I will be participating in a panel on social-media analytics, sentiment and text mining. There will be a short presentation before the panel after which [...]

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RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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NGMR Internet Meme Update & Example
We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!
I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, [...]

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Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

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